Two mountain-mamas, longtime friends and former boutique owners, living at the base of the Rocky Mountains, created Mountain Moon Tees in 2015. Hallie, with a 20+ year fashion background managing and buying for local boutiques, and Emily, who owned and operated a successful women's skateboard company for many years, joined forces in 2008 and opened a women's boutique in Olde Town Arvada called, Lovely. In 2011, Emily's husband was diagnosed with stage 4 pancreatic cancer, and just a year later, Hallie was diagnosed with stage 3 ovarian cancer. The pair decided to sell Lovely in the spring of 2013 to focus on family and health. The women soon felt the creative forces flowing and the yearning to start a new venture together once again! Camping, hiking and snowboarding for over 20 years in the beautiful mountains of Colorado has also always been a huge part of life for both women, and a source of great comfort and inspiration. So, Mountain Moon is a culmination of both of these loves. These nature-inspired tees speak to the mountain girl in all of us. Sadly Hallie lost her battle to cancer in October 2016. Her spirit and passion will continue to live on in Mountain Moon.